(This article will take 3 minutes to read)
It was whilst in Johannesburg at a conference that I made the discovery that many company’s create a social presence through various social media channels and then don’t monitor it nor as a result engage and respond.
This is what then spurred my idea to conduct a social experiment. I am an avid social media fan and I engage on twitter, facebook, LinkedIn and FourSquare both in my personal capacity and also for the business that I work for. As a result I regularly “check-in” to interesting places, tweet my experiences and generally share on the appropriate channels my actions or experiences, that are appropriate.