Thursday, 4 October 2012

The ubiquitous 'Elevator Pitch' - How to get it right

(This article will take 2 minutes to read)

What do think of when I say 'elevator pitch'? 

Do you think of brazen sales people pitching uninterested buyers?.  Probably - and I want to dispel this myth - and in fact show that having an elevator pitch can be useful tool to more than just the sales force.

"The purpose of an elevator pitch isn't to close the sale. It's to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over." Seth Godin