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Content marketing is a critical part of your marketing plan. You should start with understanding and planning your content catalogue. Here are some items you may want to consider for your content catalogue and a brief description of each.
Website content - As a minimum your website should include a home page, which is compelling and quickly tells your visitor what it is you do or offer and provides them with a reason to stay longer or take action. Your website should also include a products or services page, a company page providing details about the company itself and of course a contact page with the different channels of contact that you offer. An FAQ page can also be useful to provide quick answers to common questions you may field telephonically, online or in person. A site map and a search page are essential tools that will provide access to content on your site and will help build relevancy.