I don't think I recall in the history of advertising where two companies have sparred in public on YouTube in a tit-for-tat like fashion like we are seeing now with Santam and Nando's.
Its clever though as its most definitely increasing the value of both brands equity.
But anyway, for those of you that have heard of, seen some of, or haven't a clue what is going on then this blog post is for you.
Contained in this post is the video chronology of this Santam vs Nando's advertising fight for supremacy. Also includes the intro Santam ads which are for background. You can skip video 1 and still be up to date ;)