Friday, 28 December 2012

How to delete music from your iPhone or iPad once you have turned on iTunes Match - iCloud


(This article will take 2 minutes to read)

In my view Apple didn’t really think this one through fully.

iTunes Match
If you turn on iTunes Match on your iPhone (after enabling it via iTunes) your iPhone’s Music library will be converted to sync with the iCloud service and not with the iTunes app on your PC or Mac.   

So this was surprise number 1.

Sunday, 11 November 2012

ECM Strategy and the ECM Maturity Model ECM3

(This article will take 4 minutes to read)

What is an ECM Strategy?
AIIM (Association for Information and Image Management) defines Enterprise Content Management (ECM) as "the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organisational processes. ECM tools and strategies allow the management of an organisation's unstructured information, wherever that information exists." 

In simpler terms, ECM is about taking a holistic view of managing your organisations unstructured information.

Thursday, 4 October 2012

The ubiquitous 'Elevator Pitch' - How to get it right

(This article will take 2 minutes to read)

What do think of when I say 'elevator pitch'? 




















Do you think of brazen sales people pitching uninterested buyers?.  Probably - and I want to dispel this myth - and in fact show that having an elevator pitch can be useful tool to more than just the sales force.




"The purpose of an elevator pitch isn't to close the sale. It's to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over." Seth Godin

Saturday, 11 August 2012

15 Grammar Goofs that WILL make you look silly

(This article will take 2 minutes to read.)

I am an aspiring (not inspiring...read on to understand my joke) writer and as such I pride myself on being able to write in the English language - especially as I was well educated in the use of it and I grew up on the island!

Be that as it may, I often read others writings with a critical eye and sometimes wonder, did they actually read what they wrote after they wrote it. I think not sometimes.

I came across this infographic on twitter courtesty of MeganMBiro who through a few viral turns found it originally from Brian Clark of copyblogger.com.  Its a great infographic which highlights some of the most common grammatical mistakes that are made with the English language and really do serve to make the writer look less of a writer as a result.

Sunday, 22 July 2012

Content Marketing : Content Catalogues

(This article will take 2 minutes to read.)

Content marketing is a critical part of your marketing plan.  You should start with understanding and planning your content catalogue.  Here are some items you may want to consider for your content catalogue and a brief description of each.

Website content - As a minimum your website should include a home page, which is compelling and quickly tells your visitor what it is you do or offer and provides them with a reason to stay longer or take action.  Your website should also include a products or services page, a company page providing details about the company itself and of course a contact page with the different channels of contact that you offer.  An FAQ page can also be useful to provide quick answers to common questions you may field telephonically, online or in person.  A site map and a search page are essential tools that will provide access to content on your site and will help build relevancy.

Sunday, 1 July 2012

Here's what you need to know about Responsive Web Design

(This article will take 4 minutes to read.)
 
The need to have a mobile offering for web solutions has never been so imortant as it is now, and will most likely become an ever increasing need as the demand for ubiquitous connectivity increases.


A recent study commissioned by World Wide Worx in June 2012 suggests that the South African Internet user base had grown from 6,8-million in 2010 to 8,5-million at the end of 2011 – no less than 25% growth.  Of that number a total of 7,9-million South Africans access the Internet on their cell phones. About a quarter of those 8,5-million only have access via their smart phone or other data enabled cell phone, with the remainder having access via conventional device as well, including a PC, Mac or laptop computer.

From this research you can see that a mobile strategy, whether you are in a B-2-B or a B-2-C environment is key to the success of your on-line and digital marketing. 

Wednesday, 30 May 2012

Infographic: The Anatomy of Going Viral

(This article will take you 2 minutes to read)



Monday, 7 May 2012

Are You a "Like"aholic ?

Are You a "Like"aholic ?

Wednesday, 2 May 2012

The Best Outdoor Marketing I have Seen in a While

I am researching outdoor marketing at the moment and I thought this was just priceless !

Had to share.

Enjoy.

Sunday, 29 April 2012

Nandos vs Santam - The Video Duel - RealTime

I don't think I recall in the history of advertising where two companies have sparred in public on YouTube in a tit-for-tat like fashion like we are seeing now with Santam and Nando's.

Its clever though as its most definitely increasing the value of both brands equity.

But anyway, for those of you that have heard of, seen some of, or haven't a clue what is going on then this blog post is for you.  

Contained in this post is the video chronology of this Santam vs Nando's advertising fight for supremacy.  Also includes the intro Santam ads which are for background.  You can skip video 1 and still be up to date ;)

Monday, 9 April 2012

A Glance Down an Alley in Langa 2012


One of my favourite paintings is "A Glance Down an Alley", Tunis 1914, by August Macke.


Saturday, 24 March 2012

Leadership

(This article will take 1 minute to read.)



In my continued quest to seek out information about leadership, I stumbled across a book in a book store called '100 things I learnt from Business School'

As I fingered my way through its gems I came across this and just felt compelled to share it.

Tuesday, 13 March 2012

Brand Management Musings

(This article will take 1 minute to read.)

One of my endeavours in 2012 is to look further into the field of "Brand Management". In the role of the sales and marketing director of Intervate in Cape Town, I decided that it would be a great idea to dig deeper into this discipline to see where we could better define our brand management strategy to pursue our company mission.  

My initial thoughts on the matter was that the notion of brand was an emotional one - despite how much science and logic you care to apply.  This was supported by some of my research and notably some of the concepts in the book called:The Brand Gap by Marty Neumeier.

Sunday, 11 March 2012

The Three Qualities of Truly Satisfying Work

(This article will take 1 minute to read.)

Q. What makes people want to go to work ?
Q. What drives passion in ones pursuit of our chosen vocation ?

These were some of the questions that I asked myself at the beginning of this year as I relaxed into a 2 week vacation from my work, or so I thought was a vacation from my work. The vacation allowed me to get some space in between the thoughts. Allowed my thoughts to become more strategic and less tactical and as a result facilitated some additional reading time, contemplation time and meditation time.  So I say a vacation from my work, however I quickly realised that my "work" is more to me than just a job, it is my vocation and my calling. 

Friday, 13 January 2012

Busker



Busker, originally uploaded by Marc Fletcher Photography.

This guy was playing next to the tunnel in Kalk Bay on the Brass Bell side.


Wednesday, 11 January 2012

Do YOU have THE '4' Essential Leadership Qualities to Succeed ?

(This post will take 3 minutes to read)

After reading some great books on "Social Media" and "Social Business" in the last 6 months I stumbled across another fascinating yet wholly unexpected gem of a read.  


The author, Tim Elmore, writes informatively in a relaxed style in his book: "Generation iY: Our Last Chance to Save their Future".  A book that looks at the generation of youngsters that are joining the workforce now for the first time and will be our (the Baby Boomers and Generation X's) leaders, Presidents, Prime Ministers', Kings and Queens.

Saturday, 7 January 2012

How to Practice The Art of Chaordic Leadership

(This article will take 4 minutes to read.)



http://www.amazon.com/Birth-Chaordic-Age-Dee-Hock/dp/1576750744
I have been researching a book titled "Birth of the Chaordic Age" by Dee Hock, founder and former CEO of VISA, in which Hock describes his experiences in pulling together one of the largest (if not the largest) credit card company in the world in 90 days. His story of finding order in chaos (living in a chaordic world) is both fascinating and inspiring.

But it is his philosophy about leadership, people, and management that draws me back to his work today. In this time of chaos in our world, our work, and our lives, his thoughts on leadership speak of character, trust, caring, and power – not power over people, but power that takes the organization to a higher level of dedication to service and ethics.

Here are a few quotes from Birth of the Chaordic Age (1999), published by Berrett-Koehler, Inc.:


Thursday, 5 January 2012

A Social Media Policy in a Video - does it work?

(This article will take 5 minutes to read/view)

Our organisation has grown to the maturity level with Social Media internally that its use is considered A professional toolset or just a generational necessity.

Management is also mature in terms of embracing the new and exploring rather than limiting and ignoring. A key hurdle to an organisational blockage had been overcome : management advocacy.

With great empowerment comes great responsibility, and whilst we all can be mature in our approach and complacent in our achievements we lest not forget that like most things in business some parameters are a good idea.

Tuesday, 3 January 2012

Passion is a Strong Driver for Leadership

(This article will take 1 minute to read)

Passion is a strong driver in the world and people emerge as leaders because they discover that they have a skill or a calling, which they enjoy exercising and nurturing, whether it be consciously or unconsciously, and they soon discover that they can make a 'difference' which makes them feel good and in turn drives the passion. The formula is simple.

That 'difference' can take many forms.  Be it that they lead a Fortune 500 corporation, lead a body of people in a protest, lead a band, lead a household, lead a scout troop or lead their local community.  Leaders come in many shapes, forms and callings.


Sunday, 1 January 2012

2011 Highlights - SharePoint Saturday Cape Town 2011 - The Video

(This article / video will take 6 minutes to read / view)

It was only after I started to review my year 2011 in preparation to set my goals and objectives for 2012 that I realised that I hadn't posted a link to one of the singular most fun and new experiences that I had in my role as marketing and sales director at Intervate Cape Town in 2011.

I am talking about the SharePoint Saturday Cape Town 2011 video that was produced by Jo Higgs at Go Trolley Films.  Jo is one of the most capable and down to earth people you will meet and as soon as I met Jo, I knew I was at the right place.  Jo is modest, yet broadly experienced with her experience in film and journalism.