Thursday, 29 December 2011

QR Code Fails of 2011

(This article will take you 4 minutes to read)

QR Codes have grown in popularity in 2011, even if just with marketers, as I am not convinced yet of the wholesale adoption by consumers.



The problem with QR codes as far as I can see is that it seems to be used as a afterthought - "oooh we must have a QR code in our campaign, quick get one in the mix.." and then the lack of thought and planning then plays out to giving QR codes a bad rep.

Monday, 5 December 2011

Social Business Play Book - Chapter 4 - [Corporate] Social Media @ Intervate // Twitter

This article will take approximately 15 minutes to read

This is an article that was written recently for the business I am in, but the principles can be transposed to any business seeking to take the first steps to transformng to being a social business.
For those of you that don’t know: Intervate is on twitter!



Go FOLLOW us and stay in the loop with Intervate in the twitterverse and join in the conversation.

But Wait!  In the inimitable words of Randy Illig, “…what do you understand by twitter…?”

“Ok so twitter is that… it’s that thing that’s on the web and… people keep talking about it and… well it’s twiiter is’nt…?!*@#”

So if that’s you right now ( who me?-;) )… Fear not. 

Social Business Play Book - Chapter 3 - [Corporate] Social Media @ Intervate // FaceBook

This article will take approximately 11 minutes to read

This is an article that was written recently for the business I am in, but the principles can be transposed to any business seeking to take the first steps to transformng to being a social business.

Of all the social media platforms discussed in this “[Corporate] Social Media @ Intervate //” series, I expect this one to the be the most ubiquitous amongst the Intervate community.  It’s a big assumption to assume that everyone at Intervate is on Facebook, but one nevertheless I think I am willing to make.
  
Facebook is the second most popular site in the world coming second only to Google.com. A recent June 2011 research report stated that in the UK, Facebook accounted for 16% of all online time, with Google sites accounting for 11%.