Tuesday, 13 September 2011

Is Social Media Marketing Effective?

Infographic: The ROI of Social Media

Infographic by MDG Advertising

Monday, 12 September 2011

Social Business Play Book - Chapter 1 - The Social Business Introduction

This article will take the following time to read: 4 minutes

[Corporate] Social Media/Social Business // +1 - LIKE ! #COSIGN RT

‘Social Media’ is not just for the geeks, the ‘Generation Y’ or the ‘Generation iY’, social media is ubiquitous in our day-to-day lives across the generations.  Some of the largest brands rely upon social media for their marketing including Coke, Nike and Starbucks, but it’s not just consumer brands that are being marketed with social media, b-2-b brands including Dell, IBM, Cisco and Microsoft also capitalise on the latest trends in this space.

Most companies have dipped their toe into the vast ocean that is social media and may take their time to rival the bigger technology brands and have a team of corporate social media’ites in their ranks – but the key is to make a positive start, beginning with yourselves.

Why Social Media – it’s the fastest growing media in the history of the world.  Think about it.  It took television 38 years to reach 150 Million people and FaceBook did it in 5 !