Monday, 6 October 2014

How Startup Funding Works

(This article will take 1 minutes to read)

For all the budding entrepreneurs out there, I came across this very interesting infographic on how startup funding works.  It's inspiring and interesting at the same time.


Thanks for reading my article - if you liked it or found it useful, please click the FaceBook Like or Tweet/ReTweet my post if you are on twitter, so that others may enjoy and benefit from it. Thanks for your support.

Tuesday, 12 August 2014

Gartner's 2014 Hype Cycle - Digital Business Technologies

(This article will take 2 minutes to read)

The main focus of Gartner's 2014 hype cycle is digital business technologies and there are 2,000 technologies, in 119 areas, to choose from. New Hype Cycles this year include Digital Workplace, Connected Homes, Enterprise Mobile Security, 3D Printing and Smart Machines.

Gartner's 2014 Hype Cycle
Gartner’s road map to digital business includes 6 models:

  • analog
  • web
  • e-business
  • digital marketing
  • digital business
  • autonomous

The focus is on the last three on the list.

  • Digital Marketing tech includes: Software-Defined Anything; Volumetric and Holographic Displays; Neurobusiness; Data Science; Prescriptive Analytics; Complex Event Processing; Big Data; In-Memory DBMS; Content Analytics; Hybrid Cloud Computing; Gamification; Augmented Reality; Cloud Computing; NFC; Virtual Reality; Gesture Control; In-Memory Analytics; Activity Streams; Speech Recognition.
  • Digital Business tech includes: Bioacoustic Sensing; Digital Security; Smart Workspace; Connected Home; 3D Bioprinting Systems; Affective Computing; Speech-to-Speech Translation; Internet of Things; Cryptocurrencies; Wearable User Interfaces; Consumer 3D Printing; Machine-to-Machine Communication Services; Mobile Health Monitoring; Enterprise 3D Printing; 3D Scanners; Consumer Telematics.
  • Autonomous stage tech include:   Virtual Personal Assistants; Human Augmentation; Brain-Computer Interface; Quantum Computing; Smart Robots; Biochips; Smart Advisors; Autonomous Vehicles; Natural-Language Question Answering.

Wednesday, 12 February 2014

Is the Facebook Like Dead for Marketers?

(This article will take you 7 minutes to watch/read)


Facebook Likes
Derek Muller is man behind the video claiming that Facebook ads are a waste of money. This he claims is due to the method by which 'page' 'likes' are obtained through the advertising model and the impact of the Facebook algorithm on serving posts as a result of your dis-engaged fan base.  

Derek is the author of the You Tube channel Veritasium, an informative science channel.  

Muller makes a compelling argument around Facebook likes and his research, whilst inconclusive is logical. 

Check out his video first:





I see that the crux of his argument is centered around the the Facebook algorithm for Page views. If the Facebook algorithm that Muller claims is in place: which submits your pages' posts to a "few" of your fans first and then gauges the reaction before exposing to more - then having a large number of disengaged fans will inevitably hurt your exposure.

However it could be that that even if you have a genuine fan base, if they are still disengaged from your brand then this would be the same net effect as having a fan base generated from a click farm, albeit that you may have an influence over your genuine fan base by changing your content strategy and winning them back.

Muller makes another interesting claim and that is that there is no financial benefit to Facebook taking ownership of this click farm issue, albeit that the ethical reasons would stand to argument.  

The Facebook ads when used to garner more 'Likes' are served on an impression basis or as Facebook describes it: "You will be charged every time someone is shown your advert."  Therefore if a click-farm is being used to generate disengaged and even non-existing people then Facebook is still earning its revenue but the advertiser is getting a nil return for the deal.

It's important however to note that there is two types of Facebook advertising: there is the 'Page Likes' advertising and then there is the 'Post Boost'.  The post boost does use the same algorithm and the same method but with one difference. 

On the Page Boost advertising option the choice of targeting is a little simpler. You can  choose the audience off the basic ad setup window and from there you can choose to target only 'Fans and their Friends' or you can elect to use the audience targeting. 

Choosing 'Fans and their Friends'  I would argue is safer due to the fact that its less likely (but not impossible) that your fan base (unless already infected by bogus fans) is disengaged by virtue of them being non-people ! 


I am interested in other people's views on this - we use Facebook as part of my company's content management strategy and we recently choose to 'boost' a post with mixed results - thank goodness I didn't click the "Promote your page" option or I could have landed us in the same position as Muller.

If you want more Mashable's article is here.

Thanks for reading my article - if you liked it or found it useful, please click the FaceBook Like or Tweet/ReTweet my post if you are on twitter, so that others may enjoy and benefit from it. Thanks for your support.

Tuesday, 4 February 2014

NFL Super Bowl XLVII Marketing - Microsoft vs Apple

(This article will take you 4 minutes to read)

As I browsed through the ads that were slated to play in the breaks of the NFL Super Bowl 2014 it was hard not to notice a general theme.  Gone had the hard sell of 'product', and arrived in its place was the feel good ad.  

Two great examples are the Microsoft Super Bowl ad and the Apple 30 year ad, which whilst was not aired in a Super Bowl ad slot, has a similar and yet common theme.

Tuesday, 31 December 2013

The "Selfie" - the 2013 Oxford Dictionary Word of the Year

(This article will take you 2 minutes to read)

Britain's Oxford University Press, the publisher of the Oxford English Dictionary, the stalwart of English classrooms, the ubiquitous bookshelf dictionary and the undisputed leading English dictionary of all time has declared the word of the year for 2013 to the "Selfie".

Saturday, 9 November 2013

How to buy an 'All-New Kindle Paperwhite' in South Africa (or other International locations) from Amazon

(This article will take 2 minutes to read)

Following on from my last article: "How to buy a kindle Paperwhite in South Africa", here is the latest in the series, "How to buy an 'All-New Kindle Paperwhite' in South Africa from Amazon". So this is the latest generation Kindle with a host of new features and benefits.

Note: that whilst this post is designed to help South Africans purchase the All-New Kindle Paperwhite - the links in this post can be used from anywhere in the world, including the USA to purchase your Kindle. - Enjoy


Kindle Paperwhite 3G

I have written a number of articles over the years to help show people how they can buy Kindle's direct from Amazon and thus get the full benefit of Amazon support and warranty.  I would suggest not buying locally from Incredible Connection or other PriceCheck type sites because these are grey imports and may lead to warranty problems.  Rather buy direct from Amazon and here's how.

You can use these links here to get straight to the Amazon.com International fulfillment page for shipping to South Africa.  There is the 3G and the WiFi model to choose from:

All-New Kindle Paperwhite 3G, International Shipment to South Africa - http://amzn.to/HEDJmf 

All-New Kindle Paperwhite WiFi, International Shipment to South Africa - http://amzn.to/1gy6Gzh


Lets look at some new features:

The 'All-New Kindle Paperwhite' is the latest generation of Kindle that was launched on 8th November 2013.  It has a few improvements which I believe are worth the extra spend and with Christmas coming soon now is the time to order to get your Kindle in time.

The improvements include:

Kindle Paperwhite 3GBetter Contrast for Reading - Whiter Screen and Darker Text.  Higher resolution screen and better font creation, leading to an overall clearer and easier to read experience.

New Page Flip - With the new page flip feature, you can skim page-by-page, scan by chapter, or skip to the end for a sneak peek without losing your place. This is a great improvement in my view.

Faster Performance - The new Kindle Paperwhite processor is 25% faster. Books open and pages turn faster for a seamless experience.   

New Dictionary - Kindle Paperwhite's Smart Lookup feature integrates a full dictionary with X-Ray and Wikipedia so you can access definitions, characters, settings, and more without leaving your page or losing your place. I love the dictionary feature and use it all the time.
Kindle Paperwhite 3G

Vocab Builder - Words looked up in the dictionary are automatically added to Vocabulary Builder to expand your knowledge and reinforce retention. Swipe through your vocabulary words, quiz yourself with flashcards, and instantly see those words in context.

All in all this coupled with a number of additional new features planned for the upcoming future I believe that the new Kindle is a great choice.  I have owned almost all the kindles since the first one and this is just a great improvement.

Order direct from Amazon and you get a 30 day money back guarantee - if you are not sure, keep the packaging in tact and and if you want to send it back for a refund just ship it back in the original package.  As an aside, its worth keeping the packaging anyway, in case you need to return the device for warranty repairs.

Here is a summary of the product costs, shipping and tax.  The Kindle will  be delivered within 2-5 days for this cost. All in all a good deal I think.


Amazon Order for Kindle Paperwhite 3G

Using a foreign exchange rate of about R10/USD$1, you are looking at a Rand price of R3,430.64.

Here is a quick link to purchase your "All-New Kindle Paperwhite 3G" from the International Amazon store with shipping to South Africa.

All-New Kindle Paperwhite 3G, International Shipment to South Africa - http://amzn.to/HEDJmf 

NB: you can buy the WiFi option (without 3G) for less - here is the link to this one and the costs for this:
Place your order for Amazon Order for Kindle Paperwhite 3G

Using a foreign exchange rate of about R10/USD$1, you are looking at a Rand price of R1,191.39.

So here is a quick link to purchase your All-New Kindle Paperwhite WiFi version from the International Amazon store with shipping to South Africa.

All-New Kindle Paperwhite WiFi, International Shipment to South Africa - http://amzn.to/1gy6Gzh

Thanks for reading my article - if you liked it or found it useful, please click the FaceBook Like or Tweet/ReTweet my post if you are on twitter, so that others may enjoy and benefit from it. Thanks for your support.

Wednesday, 25 September 2013

Day 29 (of 30) Photography Challenge - Black & White

A busy day on the beach.

Tuesday, 24 September 2013

Day 28 (of 30) Photography Challenge - Flowers


Yes there has been a gap of a few days - tiling and decorating got in the way of life...two more days to go folks

Thursday, 19 September 2013

A view of Gartner's Magic Quadrant for Enterprise Social Networking Software in the Workplace in 2013

(This article will take 4 minutes to read)

GartnerThe race is on as enterprise social networking software vendors clamber for a piece of the highly lucrative market that is cited to be worth US$840 million in 2013. With estimates from Gartner suggesting that the growth between 2013 and 2016 could be as much as 13.4% annually this market will reach the heights of US$1.4 billion.  

With only 4 vendors in the Leaders Quadrant this year the market is quite diverse.  The Leaders Quadrant includes:  Microsoft, IBM, Jive and Salesforce.com.

Wednesday, 18 September 2013

Day 27 (of 30) Photography Challenge - Celebration

I am soo happy the Tiling is almost done - I could dance....